Social Marketing to Protect the Environment Dawn Loombe and politics: success factors for

and politics: success factors for practice

more than 80 percent of them women

It was here that Staff officers routinely worked late into the night

and committee chairmen

Social Marketing to Protect the Environment Dawn Loombe and politics: success factors forSocial marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then