The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands BISAC-PSY035000 Steven Weber

Steven Weber

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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands BISAC-PSY035000 Steven WeberWhat Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create