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The initial cast costs one black mana, and then with it on the board, you can pay another single black mana and discard a creature card to return a creature from your graveyard to your hand, thus making it a strong recursion tool
Really, the only thing holding Riku back is its additional cost to copy those creatures and spells
In particular, the public seemed aghast at the $600 Ultimate Premium Collection that was supposed to cost around $120
Final Fantasy became the biggest Magic set in our history, exceeding expectations, and attracting both long-time players and new fans. Later, when asked during the Q&A portion of the call if he could just speak to how the set performed against company expectations, as well as to why he thought it was so overwhelmingly successful, to which he began by offering a comparison between two of our biggest Universes Beyond sets. Lord of the Rings took 6 months to deliver $200 million of revenue, Final Fantasy took 1 day, and we left demand on the table
